My first business failed because I never decided who I was selling to. I tried different offers, different tactics, different marketing. None of it worked.
I ran out of clients, ran out of money and moved back in with my parents.
When I built my second business around one specific customer, Christian organisations needing print, I sold it.
When I applied the same thinking to Maverrik, I scaled it to $2 million.
In this episode I walk you through:
- How to choose your best fit customer using your past clients and experience
- How to validate they actually have the problem you solve using Reddit and Answer the Public
- How to find them online in enough volume to build a real pipeline
If your marketing isn’t working, it usually traces back to this one thing.
This episode shows you how to sort it out.