In this episode, I sit down with Maggie Olson, who calls what she does magnetic conversations, and who’s spent the last 20 years learning how to turn everyday conversations into referrals, collaborations, and clients across three completely different industries.
We talk about how Maggie built a referral-only photography business from scratch at 21, then went on to scale and eventually close a yoga studio, before moving into business coaching, and why she believes the same conversation skills carried her through every pivot.
Maggie explains why the coaching industry rarely teaches the business side of coaching, and how a simple offer audit often reveals that people are underpricing, under-leading, or unclear on how many leads they actually need to hit their income goals.
We get into why getting good at conversation reduces how many leads you need altogether, and why so many business owners avoid their own DMs even though that’s often where real qualification happens.
Maggie shares the story of forcing herself to go live every single day for a month after closing her yoga studio, and how that process of showing up, even with zero engagement, was what built the self-trust needed to build trust with others.
We also discuss conviction: why an offer that you wouldn’t buy yourself is nearly impossible to sell convincingly, and why giving one offer real time to work matters more than constantly reinventing it.
Towards the end, Maggie shares how she now helps people through a free offer audit, a paid strategy call, and longer term one-to-one work, and why most of her clients only need that initial roadmap to go and execute.
If you are trying to get better at turning conversations into clients, questioning whether your offer really has your full conviction, or thinking about how to build a business around genuine relationships rather than reach, this episode will give you a lot to work with.
How I help you
I help experts to win clients on LinkedIn without waiting for referrals. I teach people how to leverage social selling to build a predictable pipeline.
I do this through 3 vehicles
- Social Selling Accelerator (https://maverrik.io/social-selling-accelerator/) – A six month implementation programme with 1:1 coaching.
- One Day Intensive (https://www.linkedin.com/smart-links/AQE3ojoEhE9GTQ) – I work with you and your team 1:1 at your offices.
- Public classes (https://maverrik.io/live-events/) – I host public workshops across the US and UK
No paid ads. No pushy tactics. No posting every day.
Most of my clients launch within 30 days (depending on your bandwidth) and start seeing leads in the first 60.
If you’d like to know more schedule a call here. (https://www.deanseddon.io/winclients)
Who is Dean?
If you’re new here, I’m Dean Seddon a global social selling expert, founder of Maverrik, and a 15-year practitioner who has trained over 25,000 salespeople and business owners. If you enjoyed this content, please follow and subscribe to see more.