Category: Brand Building

How Personal Is Too Personal on Social Media?

Let’s talk about one of the most asked – and overthought – questions when it comes to content: “How personal should I be?” Whether

4 proven copy frameworks to connect, engage, and drive action

When you’re busy building a business, crafting the perfect words can feel like a low priority. It’s just words right? Nope – we are

Stop the scroll and get people hooked

In 1887, Gustave Eiffel had a vision to build something that would stop people in their tracks. He set out to create a tower

The death of the follower and rise of true fans - Jack Conte

I watched Jack Conte’s SXSW keynote recently, and his message hit home for anyone sick of chasing vanity metrics and trying to please social

7 traits of famous public speakers

When it comes to public speaking, there’s a misconception that great speakers are simply born with a gift. The truth? They’ve developed skills and

Establishing real authority online without sounding like everyone else

Everyone on LinkedIn loves calling themselves an “expert.” You see it in every headline, every bio, every comment. They talk about “showing up authentically”

Why your content isn’t connecting

You’re putting out content, sharing what you know, and genuinely trying to add value – yet it’s hitting the floor with a dull thud.

How to become a category of one

Most solopreneurs are stuck, trying to shout louder, create more content, and squeeze themselves into an oversaturated market. They think, “If I just keep

My top 20 questions about creating content

Creating content can be both exciting and overwhelming, especially when you feel like you’re constantly chasing the next post, video, or blog. Whether you’re

What is Personal Branding?

If you’re not standing out, you’re blending in. And blending in? That’s just another way of saying you’re invisible. But what is a personal