Let’s talk about one of the most asked – and overthought – questions when it comes to content: “How personal should I be?” Whether
When I first got serious about LinkedIn, someone introduced me to engagement pods. At the time, they seemed like a lifeline. Pods gave my
Nobody logs onto LinkedIn thinking, “Can’t wait to buy something today.” It just doesn’t happen. But when you’re building a business, it’s easy to
Over the last few months I hired someone to scrape LinkedIn. We collected 4,862 posts which all had high engagement. With the help of
It’s the million-dollar question, isn’t it? “Dean, how often should I post?” People search this all the time, and the advice out there is
In 1887, Gustave Eiffel had a vision to build something that would stop people in their tracks. He set out to create a tower
You spend time crafting what you think is a great post, hit post, and… crickets. No engagement, no comments, not even a pity-like from
Everyone on LinkedIn loves calling themselves an “expert.” You see it in every headline, every bio, every comment. They talk about “showing up authentically”
You’re putting out content, sharing what you know, and genuinely trying to add value – yet it’s hitting the floor with a dull thud.
Okay, AI has got a bad rap recently on LinkedIn, primarily because of the huge increase in poor quality content. I’ve found myself mocking